Most skincare routines start and end with what you put on your face. Filterbaby starts one step earlier, with the water your skin actually touches every single day, and after looking into the science behind it, that's a harder argument to dismiss than it sounds.
Who is filterbaby?
Filterbaby was founded by Xin Ma, who comes from a family with three generations of healthcare experience, after she noticed a direct correlation between the quality of her tap water and the condition of her own skin. Officially launched in 2022 and headquartered in the Washington, D.C. area, the company set out to solve a problem most skincare brands overlook entirely: the water itself.
What the filters actually remove
Filterbaby's faucet and shower filters are engineered to remove roughly 99.9 percent of common tap water contaminants, including chlorine, chloramine, lead, microplastics, mercury, and various heavy metals, all of which can dry out or irritate skin and hair over time even when a skincare routine itself is doing everything right.
Backed by more than marketing
Filterbaby's products are clinically tested and formulated in collaboration with MDs, PhDs, and other healthcare professionals, and the brand markets itself as the number one dermatologist-recommended water filter for skincare. It has also partnered with Children's National Hospital through the Center for Advancing Innovation to research how tap water quality affects skin conditions like eczema and rosacea in children, a level of clinical seriousness you don't see from most beauty-adjacent brands.
What's in the lineup
The product range includes faucet-mounted filters for daily skincare routines as well as shower filters, including a Pro-Series Alum-Titanium option developed with dermatologist input, all designed to install without any plumbing changes.
Grabbing a deal right now
You can currently save $10 off your entire filterbaby order using code alpha10 when you shop through this Alpha Picks link, which applies the discount automatically at checkout.
Bottom line
If your skincare routine feels like it should be working better than it is, the water coming out of your tap might be part of the problem. Filterbaby's clinical backing makes it worth a look before assuming it's your products that need fixing. Grab the current $10 off deal through the link above while it's live.